How Many Podcast Episodes Should You Launch With?

🚀 Launching a Show? Don’t Upload Just One

If you’re getting ready to launch your podcast, you might be wondering how many episodes you actually need before going live. One? Three? Ten?

The short answer: it depends on your goals—but uploading just one usually isn’t enough.

At That Toronto Podcast Studio, we help new shows launch in a way that gives them the best shot at getting listeners, reviews, and long-term momentum. Here’s how to think about it.

📦 Option 1: Launch With 3 Episodes

Best for: Most creators

Why it works:

• Gives new listeners something to binge

• Increases your total downloads early

• Helps people get a feel for your style

• Makes your show feel “real” from day one

🔁 Recommended setup:

• Episode 1: Your intro + your value

• Episode 2: A solid guest or deep-dive topic

• Episode 3: A different tone or format to show range

This is our go-to recommendation for most podcasts launching with us.

🔄 Option 2: Launch With a Weekly Trailer Strategy

Best for: Building anticipation or launching around an event

What it looks like:

• Week 1: Trailer episode (1–2 minutes)

• Week 2: Bonus clip or behind-the-scenes

• Week 3: Full launch with 2–3 episodes

This works well if you’re promoting in advance or teasing on socials. We can help produce the trailer, write copy, and schedule it all out.

🧱 Option 3: Launch With a Full Season

Best for: Limited-run or scripted series

If your podcast is a 6–10 episode series (and you know you won’t be publishing weekly), consider dropping the whole thing at once. It works well for:

• Narrative shows

• Documentaries

• Thematic mini-series

We help format your feed to make the full season easy to browse and binge.

🚫 Don’t Launch With Just One Episode

One episode can work—but only if it’s backed by a serious promo strategy. For most creators, it doesn’t leave enough to hook people.

The last thing you want is a single episode that makes people say, “Cool—guess I’ll check back later,” and then forget.

🛠️ How We Help With Podcast Launches

We make your launch easy by handling:

• Trailer and intro production

• Batch editing your first 3+ episodes

• Uploading to Apple, Spotify, and all major platforms

• Show art, branding, and episode formatting

• Content calendar planning

• Optional social clips and promo assets

You focus on recording. We make sure your show actually launches strong.

📩 Need Help Planning Your Podcast Launch?

Whether you’re launching a weekly interview show or a short-run series, we’ll help you plan the drop and keep it on schedule.

📩 Contact us to talk about your launch plan.