What’s the Best Podcast Format? (Which One Fits You)
🤔 Solo? Interview? Narrative? Let’s Break It Down
Before you hit record, you need to know how your podcast will actually work. Format affects everything—from how long it takes to produce to how your listeners experience your content.
At That Toronto Podcast Studio, we help podcasters pick a format that matches their goals, their schedule, and their strengths. Here’s how to figure out what’s right for you.
🧍♂️ Solo Podcasts
Best for: Thought leaders, coaches, educators, or creators with a strong voice and clear POV
Pros:
Full creative control
Easy to schedule and record
Great for building authority
Cons:
Can be harder to keep interesting alone
Requires strong structure and delivery
Puts more pressure on the host to carry the show
🧠 Tip: Use short episodes (15–25 mins) and segment them to keep the flow tight.
👥 Interview Podcasts
Best for: Hosts who love conversation and want to feature guests from a specific field or niche
Pros:
Builds relationships and networks
Guests help you reach new audiences
Less pressure to carry the whole episode
Cons:
Booking guests can slow you down
Remote interviews = variable audio quality
Easy to sound like everyone else
🎙️ What helps: Strong prep, good questions, and clean editing (we can help with all three).
🎧 Narrative or Scripted Podcasts
Best for: Storytellers, brands, journalists, or creators producing documentary-style content
Pros:
High production value
Can stand out quickly
Easier to repurpose and promote
Cons:
Takes the most time to produce
Requires scripting, structure, and sound design
Not great for beginners unless you have help
🛠️ This is where a production studio really matters. We can handle editing, mixing, music, pacing, and everything else that makes a narrative show actually work.
🔄 Hybrid Formats
You don’t need to pick just one. A lot of successful shows mix formats:
Solo + occasional guests
Narrative intro + guest interview
Monologue + Q&A or listener feedback
The key is to stay consistent so your listeners know what to expect.
🗂️ What We Help You Figure Out
When you work with us, we help you:
Choose a format that fits your topic and goals
Build a repeatable structure
Test a few different episode styles (before you commit)
Set up your recording and editing workflow based on your format
We’ll help you avoid the “let’s try something new every episode” trap that loses listeners.
📩 Want Help Choosing the Right Format?
We’ll look at your goals, your schedule, and your topic—and help you pick a podcast format that works from the start.
📩 Contact us to talk about your show.
